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 <mods version="3.3" ID="3899">
  <titleInfo>
   <title>SKR 841:</title>
   <subTitle>STRATEGI PROMOSI PEMASARAN IKAN KOI DI CV. AGRA KOI FARM BLITAR</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Dr. Ir. H. Moch. Saleh Udin. M.M</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Ardhi Hendra Westya</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Rafikhein Novia Ayuanti, S.E,M.M.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2023</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3902">
  <titleInfo>
   <title>SKR 838:</title>
   <subTitle>PENGARUH REPUTASI TOKO, ULASAN PRODUK, DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN DI E -COMMERCE SHOPEESTUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ISLAM KADIRI KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>ErwIN SYAHPUTRA S.E.M.N</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Dea Putri Ramadani</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Beny Mahyudi saputra S, S.E., M.M</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
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 </mods>
 <mods version="3.3" ID="3917">
  <titleInfo>
   <title>SKR 914:</title>
   <subTitle>PENGARUH LIVE STREAMING SHOPPING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA SHOPEE (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Islam Kadiri)</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Angga Permana Mahaputra, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Rully Yulyta Hartaty</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Indah Yuni Astutik, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3924">
  <titleInfo>
   <title>SKR 910:</title>
   <subTitle>PENGARUH BRAND IMAGE, BRAND EXTENSION DAN PRICE DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN DI KOPI JANJI JIWA NGANJUK</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Nuril Aulia M,S sos,M.M</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Siti Umu Munawaroh</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Edi Murdiyanto, S.H., M.M</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3925">
  <titleInfo>
   <title>SKR 909:</title>
   <subTitle>PENGARUH HARGA, KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA KAKI EMPAT PETSHOP KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Zulfia Rahmawati, S.E., M.SEI.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Dr. Ir. H. Moch. Saleh Udin. M.M</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Unizia Nabella Haryani</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3975">
  <titleInfo>
   <title>SKR 948:</title>
   <subTitle>PENGARUH KUALITAS PRODUK, DESAIN PRODUK, DAN KEPERCAYAAN MEREK TERHADAP MINAT BELI KONSUMEN PADA PRODUK SHARP DI TOKO UFO ELEKTRONIKA KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Angga Permana Mahaputra, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Indah Yuni Astuti, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>MILKA MUJI NOVITA</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3976">
  <titleInfo>
   <title>SKR 950:</title>
   <subTitle>PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK OLAHAN TAHU DI WIJAYA KEMBAR SUKSES KOTA KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>SODIQI ERYA PYAMUDIA</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Drs. Bambang Suwarno, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>BRAHMA WAHYU K. SE., M.Pd</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3887">
  <titleInfo>
   <title>SKR 779:</title>
   <subTitle>PENERAPAN STRATEGI BAURAN PEMASARAN DALAM UPAYA MENINGKATKAN JUMLAH PEMBELIAN PRODUK LE MINERALE PADA TOKO ANUGRAH DI KOTA MABA PROVINSI TERNATE MALUKU UTARA</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>DANDY ANUGRAH PERMANA PUTRA EW</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Dr. Deby Santyo Rusandy, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Anita Sumelvia, S.i.Kom.. M.M</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3893">
  <titleInfo>
   <title>SKR 784:</title>
   <subTitle>PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN, DAN CUSTOMER VALUE TERHADAP LOYALITAS KONSUMEN PADA ARTHA LINTAS DATA MANDIRI KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Angga Permana Mahaputra, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Diana Ambarwati, S.Pd., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>VIRA IZZATUN NIZAK</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3891">
  <titleInfo>
   <title>SKR 782 :</title>
   <subTitle>PENGARUH PRICE FAIRNESS DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA LAYANAN MAXIM BIKE DI KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Dr. EDWIN AGUS BUNIARTO, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Marchella Puteri Andini</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Nurali Agus Naibul Zamzam, S.Sos.,MM</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3890">
  <titleInfo>
   <title>SKR 780:</title>
   <subTitle>PENGARUH SOSIAL MEDIA MARKETING INSTAGRAM, E-SERVICE QUALITY, DAN TESTIMONI TERHADAP MINAT SEWA PADA WHITE BRIDE KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Beny Mahyudi S, S.E., M.M</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Susanti Shalehah</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>ErwIN SYAHPUTRA S.E.M.N</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3880">
  <titleInfo>
   <title>SKR 745 :</title>
   <subTitle>PENGARUH INFLUENCER MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING PADA ONLINE SHOPSCARLETT OFFICIAL KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Angga Permana Mahaputra, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Ustadus Sholihin, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Lutfiah Dianaina Rahma</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3869">
  <titleInfo>
   <title>SKR 770 :</title>
   <subTitle>PENGARUH IKLAN SOCIAL MEDIA INSTAGRAM DAN INFLUENCER MARKETING TERHADAP MINAT BELI PRODUK FASHION CASUAL PADA SOCIAL MEDIA INSTAGRAM (STUDI PADA PENGGUNA INSTAGRAM WANITA DI KOTA KEDIRI)</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Beny Mahyudi S, S.E., M.M</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Mohammad Alvano Desta Maulana</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Ahmad Jauhari, S.Sos., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3855">
  <titleInfo>
   <title>SKR 721:</title>
   <subTitle>PENGARUH INTERAKSI PELANGGAN, STRATEGI PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA PERUSAHAAN KAWA INTI MEDIKA</subTitle>
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  <name type="personal" authority="">
   <namePart>SATRIO Wisnu Riadi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Dr. Nur Hidayati, S E., MM. (SRS.SRA)</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Ririn Wahyu Arida. S.E., M.M</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3849">
  <titleInfo>
   <title>SKR 740:</title>
   <subTitle>PENGARUH DAYA TARIK, FASILITAS DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG KE OBJEK WISATA GUNUNG KELUD DI KECAMATAN NGANCAR KABUPATEN KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Zulfia Rahmawati, S.E., M.SEI.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>BAGUS CAHYO NUGROHO</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Dr. Ir. H. Moch. Saleh Udin. M.M</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3854">
  <titleInfo>
   <title>SKR 734:</title>
   <subTitle>PENGARUH PRICE FAIRNESS, SERVICE A QUALITY, DAN PRODUCT QUALITY TERHADAP CUSTOMER LOYALTY PADA ONLINE SHOP MILANINT KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Ustadus Sholihin, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>LING SRI HARDININGRUM, S.Pd., M.M.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>LUBENA WULANDARI</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3853">
  <titleInfo>
   <title>SKR 733:</title>
   <subTitle>PENGARUH SOSIAL MEDIA MARKETING, BRAND IMAGE, DAN LOKASI TERHADAP MINAT BELI PADA CV. INDO CIPTA KREASI KOTA KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>MOHAMAD GERSA OSA FERNANDA</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Ahmad auhari, S.Sos.,M.M</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Dr. Karari Budi Prasasti,SPd.,ME</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
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 </mods>
 <mods version="3.3" ID="3852">
  <titleInfo>
   <title>SKR 701:</title>
   <subTitle>PENGARUH INFLUENCER MARKETING, CONTENT MARKETING, DAN SOCIAL MEDIA INSTAGRAM TERHADAP MINAT BELI PRODUK SIM CARD BYU TELKOMSEL PADA SISWA SMK NEGERI 1 KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Ustadus Sholihin, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>MUCHAMAD FAREL MUSTAQIEM, A Md</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>LING SRI HARDININGRUM, S.Pd., M.M.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
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 </mods>
 <mods version="3.3" ID="3844">
  <titleInfo>
   <title>SKR 695:</title>
   <subTitle>PENGARUH STRATEGI PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI KEDAI KOPI SK COFFEE LAB KOTA KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Angga Permana Mahaputra, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Indah Yuni Astuti, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>MITA IVANKA EKA CAHAYA</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3842">
  <titleInfo>
   <title>SKR 643:</title>
   <subTitle>Model Strategi Pemasaran Dalam Menghadapi Persaingan (Studi Di Ayam Geprek Firdaus Wates Kabupaten Kediri Tahun 2023)</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>ZAENUL MUTTAQIN S.E.M.M</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>ROBBY PRADIKA  PUTRA</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kukuh Harianto, SE., M.M</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3794">
  <titleInfo>
   <title>SKR 616:</title>
   <subTitle>PENGARUH KERAGAMAN MENU, LOKASI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAI KOPI BERSAHAJA BALOWERTI KOTA KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Zulfia Rahmawati, S.E., M.SEI.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>GILANG SABRANG PINANGGIH</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Dr. Ir H. Moch. Saleh Udin, MM</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3797">
  <titleInfo>
   <title>SKR 636:</title>
   <subTitle>PENGARUH KUALITAS PRODUK, KEMASAN, DAN VARIASI MENU TERHADAP KEPUASAN KONSUMEN PADA UMKM SAMBEL PAWON MBAH TUN DI KOTA KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Edi Murdiyanto, S.H., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Agung Pambudi N, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Lutvi Prastika Andriani</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3792">
  <titleInfo>
   <title>SKR 603:</title>
   <subTitle>PENGARUH CUSTOMER VALUE, QUALITY PRODUCT, DAN DAYA TARIK PRODUK TERHADAP MINAT BELI KONSUMEN PADA UMKM KAMPUNG JAMU KOTA KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Septian Yudha Pamungkas</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Rafikhein Novia Ayuanti, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Agung Pambudi Maha Putra, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3789">
  <titleInfo>
   <title>SKR 588:</title>
   <subTitle>PENGARUH HARGA, LOKASI, DAN VARIASI PRODUK TERDAHAP MINAT BELI DI POJOK JAMUR MAHIKATA FOOD KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Edi Murdiyanto, S.H., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Agung Pambudi N, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Muhammad Yudha Farudin</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3788">
  <titleInfo>
   <title>SKR 590:</title>
   <subTitle>NGARUH CITRA PERUSAHAAN, KUALITAS PELAYANAN DAN E-WORD OF MOUTH TERHADAP LOYALITAS PENDENGAR DI RADIO MAHAMERU KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Edi Murdiyanto, S.H., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Agung Pambudi N, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Alfian Hertanto Santoso</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3785">
  <titleInfo>
   <title>SKR 596:</title>
   <subTitle>PENGARUH BRAND AMBASSADOR EXO, BRAND IMAGE, DAN E-WOM TERHADAP MINAT BELI PRODUK SCARLETT WHITENING PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ISLAM KADIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Aliyya Salsabila</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Aprilia Dian Evasari, S.E., M.M</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Beny Mahyudi S, S.E., M.M</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3730">
  <titleInfo>
   <title>SKR 489 :</title>
   <subTitle>PENGARUH HARGA, STORE ATMOSPHERE DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO BUSANA MUSLIM MUTIF KERTOSONO, NGANJUK</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Bayu Pramutoko, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>NATASYA TEGAR NADILA</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Angga Permana Mahaputra, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3731">
  <titleInfo>
   <title>SKR 484:</title>
   <subTitle>PENGARUH LOKASI, KERAGAMAN PRODUK, DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN DI TOKO PERABOTAN RUMAH TANGGA UD.SATELIT DESA KARANGSONO, NGANJUK.</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Bayu Pramutoko, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Angga Permana Mahaputra, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>SISKA NOVIA SARI</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3734">
  <titleInfo>
   <title>SKR 551:</title>
   <subTitle>PENGARUH PEMASARAN ONLINE DAN PEMASARAN OFFLINE TERHADAP MINAT BELI KONSUMEN PADA COFFEE SHOP BELI KOPI KOTA KEDIRI</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>TRI BAGUS SATRIA</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Dra. Indah Listyani, M.M</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Brahma Wahyu K, S.E., M.PD</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3737">
  <titleInfo>
   <title>SKR 550:</title>
   <subTitle>PENGARUH DIRECT MARKETING, WORD OF MOUTH DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI RAOS KOPI TULUNGAGUNG</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Candra Aldika Baidlowi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Dr. Drs. Ec. Eko Widodo, M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Ustadus Sholihin, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3769">
  <titleInfo>
   <title>SKR 556:</title>
   <subTitle>PENGARUH BRAND IMAGE, PACKAGING DAN HALAL SERTIFICATION TERHADAP LOYALITAS KONSUMEN PIA HIKMAH TRENGGALEK</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Ling Sri Hardiningrum, S. Pd.MM.</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Ustadus Sholihin, S.E., M.M.</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Bram Satrio Utomo</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Kediri</placeTerm>
    <publisher>UNISKA Press</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="3633">
  <titleInfo>
   <title>Strategi Pemasaran Ritel</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Christina Whidya Utami</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796839571</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT. INDEKS</publisher>
    <dateIssued>2008</dateIssued>
   </place>
  </originInfo>
  <slims:image>img20221129_10055300.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3625">
  <titleInfo>
   <title>Rethinking Marketing:</title>
   <subTitle>Sustainable Market-ing Enteprise di Asia</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Hermawan Kertajaya</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Hooi Den Huan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Sandra Liu</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796834502</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Pearson Education Asia</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="2325">
  <titleInfo>
   <title>Manajemen Strategi Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Nana Herdiana Abdurrahman</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790765016</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Pustaka Setia</publisher>
    <dateIssued>2015</dateIssued>
   </place>
  </originInfo>
  <slims:image>Manajemen_Strategi_Pemasaran.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3483">
  <titleInfo>
   <title>Manajemen Pemasaran :</title>
   <subTitle>Teori dan Aplikasi dalam Bisnis Edisi 2</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Nandan Limakrisna</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786023182237</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Mitra Wacana Media</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
  <slims:image>079aa0c582f6a88885804b1a9006ecc2.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3210">
  <titleInfo>
   <title>Buku Ajar Manajemen Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Dr. Deby Santyo Rusandy, SE., MM</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786237593355</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Aswaja Pessindo</publisher>
    <dateIssued>2020</dateIssued>
   </place>
  </originInfo>
  <slims:image>da013d1c4a6221cd871a8d31e99558f7.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3232">
  <titleInfo>
   <title>Manajemen Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Swee Hoon Ang</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Siew Meng Leong</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Chin Tiong Tan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">979683698X</identifier>
  <originInfo>
   <place>
    <placeTerm type="text"></placeTerm>
    <publisher>PT. INDEKS</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>dac381b90d5bd82987826e3ceb5892e4.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3231">
  <titleInfo>
   <title>Manajemen Pemasaran Buku 2</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9798190181</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Salemba Empat</publisher>
    <dateIssued>1995</dateIssued>
   </place>
  </originInfo>
  <slims:image>images.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3230">
  <titleInfo>
   <title>Manajemen Pemasaran Buku 1</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9788190173</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Salemba Empat</publisher>
    <dateIssued>1995</dateIssued>
   </place>
  </originInfo>
  <slims:image>3591543_3704f957-564c-4eae-a4b0-0be70ad4f66f_880_1056.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3206">
  <titleInfo>
   <title>Consumer Behavior 2</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>J. Paul Peter</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Jerry C. Olson</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794117366</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
  <slims:image>download.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="544">
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   <title>Manajemen Pemasaran Jasa</title>
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